Samsung’s Safety Truck concept starts testing in Argentina
The company plans to bring the screen-equipped trucks, called “Safety Truck”, worldwide in four months.
Thanks to the partnership between Samsung Electronics Argentina and its partners Leo Burnett Argentina, advertising agency with global reach, Ingemática, Argentine business dedicated to creating tech solutions, Helvetica SA, a national company dedicated to trailer engineering and construction, and Volvo Trucks Argentina, one of the leading truck manufacturers worldwide, the first Samsung Safety Truck was finally able to be developed and brought to reality.
Samsung aims to improve people’s lives by developing technologies that enable them to interact with products in new and exciting ways. The Samsung Safety Truck is a clear example of this constant innovation. The development of the project from its inception was conducted entirely in Argentina and drew attention from around the world. In Cannes Lions 2015, world’s most prestigious advertising festival, Samsung Safety Truck was awarded with a Titanium Lion, along with three gold and another three silver awards. Samsung also won in the Clio awards, with two gold Clios in digital and out of home categories, as well as three silver Clios in the Direct, Engagement / Experience and Innovation categories. It was also selected as one of the ‘25 best inventions of 2015’ by Time magazine.
How Does it Work?
Samsung Safety Truck leverages two built-in front cameras and a specially-designed Ingematica transportation software platform to capture and transmit a picture of the road ahead, enabling trailing vehicles to evaluate more accurately passing potential and make more informed driving decisions. Each picture is made available to nearby drivers through a high-quality display composed of four Samsung OH46D video walls. Designed to be dustproof and waterproof, the OHD Series video walls are IP56 certified for superior performance against even the most challenging environmental conditions, ensuring a clear picture regardless of the road or weather.
The official launch was sponsored by Garbarino, one of the most important retail companies in Argentina, as well as Visuar and Mirgor, both Argentine companies dedicated to the production and commercialization of electronic products, with factories in different parts of the country. The official launch took place in the iconic racing circuit “Roberto José Mouras” and was attended by domestic and international media as well as distinguished business leaders. During the course of the event, attendees could enjoy the materialization of this new technology through product demonstrations and demo drives.
The Samsung Safety Truck will be running for a year.